The world of search engine optimization has always been immensely fast-paced and dynamic. If you look at some of the most popular SEO tactics that were being used five years ago, you’ll find that many are obsolete today. Hence, it’s important that anyone that is doing online marketing or an online business is quite familiar with all of the recent developments regarding search engine optimization. Hence, here are some of the top trends regarding SEO in 2018.
Quality of content has become increasingly important as many algorithms are set to penalize websites that use low-quality content in order to draw in visitors. Many of the top search engines have been tweaking their algorithms so that websites that have long and engaging stories or articles are ranked higher than similar websites which have a high quantity of low-quality articles. Hence, more and more people are putting more emphasis on creating one high-quality blog post rather than creating 50 low-quality blog posts. It seems as though that having just one article that becomes trendy within an online community is enough to significantly boost search engine ranking.
Using forms of media such as online video in order to bolster up online businesses has become much more trendy in 2018. It seems as though there have been extensive changes to the algorithms that are found in many popular search engines which have led to quality video content being ranked highly. Lots of the bigger SEO companies have stated that they have started to combine their blog posts with high-quality videos in order to ensure that they can get the best ranking possible. It seems as though from the point of view of the average visitor, being able to supplement a given article with an accompanying and related video is a much bigger value-add than simply looking at an article.
In addition, another big trend in the world of SEO in 2018 has been to utilize new and innovative web designs. Web designs have often been shunned by many people that utilize search engine optimization as they find that clunky and data-heavy designs may deter potential visitors. However, it seems that the retention rates that are found within cleanly designed and innovative websites throughout a variety of different niches are performing much better than other equivalent websites with more boring and traditional web designs.
Considering that many algorithms are placing more weight on the design and user experience of a given website, it may be worth it for a small online business to expend a large number of resources on overhauling its online design. There have been case studies that have shown that old and unpopular websites are able to become very popular very quickly through the effective use of a website design overhaul.
There are many different trends within search engine optimization that have occurred throughout 2018. The ones that have been listed in this article are the trends that are the most popular. Anyone who wants to succeed on the internet should be aware of all of these trends.